Ina Level 3 feature
AI Messenger Chatbot
Turn website conversations into real dealership sales opportunities.
Included with Ina Level 3, CARF's AI Messenger Chatbot can engage website visitors, answer common dealership and vehicle questions, help shoppers find inventory, collect customer information, and guide conversations toward financing, trade-ins, appointments, or your sales team.
It works as part of the same CARF sales workflow used by your inventory, leads, customers, and deals.
At a glance
- Module
- Sales & Deals
- Availability
- Pilot — request access
- Pricing
- $129 CAD / month
- Includes
- AI Messenger Chatbot
What AI Messenger Chatbot does
Give website visitors an immediate conversational way to engage with your dealership.
The AI Messenger Chatbot can work with dealership information and CARF inventory to help answer common questions, guide shoppers toward relevant vehicles, capture lead information, and help move customers toward the next step in the sales process.
It can support conversations around:
- Vehicle availability.
- Inventory searches.
- Pricing questions.
- Vehicle features and specifications.
- Financing.
- Trade-ins.
- Dealership appointments.
- Customer contact information.
- Requests for a salesperson.
- Other common dealership sales questions.
Instead of treating website chat as a disconnected widget, conversations become part of the dealership's CARF sales workflow.
Why dealers use it
Be available to shoppers even when your sales team is busy.
The AI Messenger Chatbot gives customers a faster way to get answers while helping the dealership capture more opportunities from its existing website traffic.
- Respond to website visitors without requiring a salesperson to handle every first message.
- Help shoppers search and discover available inventory.
- Answer common vehicle and dealership questions.
- Capture customer names and contact information.
- Guide customers toward financing when appropriate.
- Collect trade-in interest and relevant information.
- Help customers move toward appointments or dealership visits.
- Pass qualified conversations into the dealership sales workflow.
- Use the same CARF inventory information your team already manages.
- Keep AI-assisted customer conversations connected to the rest of CDI.
From conversation to lead
The chatbot is not just there to answer questions.
When a shopper shows buying intent, CARF can help move the conversation toward the next dealership action instead of leaving the customer inside an isolated website chat.
- Website visitor
- AI conversation
- Vehicle interest
- Lead capture
- Financing / Trade-in / Appointment
- Sales & Deals
The goal is to turn more website activity into dealership opportunities while keeping the customer journey connected inside CARF.
Request pilot access
AI Messenger Chatbot is currently available as a pilot. Ask to have your dealership added to the pilot list.
Pilot access is offered with Ina Level 3 — Autopilot.
There is no separate AI Messenger Chatbot subscription and no additional chatbot package to purchase.
Approved pilot dealerships can use the AI Messenger Chatbot as part of their CARF automated marketing and sales workflow.
Connected to the sales workflow
A website conversation can become much more than a message.
Customer information, vehicle interest, financing intent, trade-in information, appointments, and lead activity can move forward into CARF's Sales & Deals workflow instead of being trapped inside a separate chat platform.
The result is one connected customer journey from initial website enquiry through to the dealership team and eventual sale.
AI Messenger Chatbot handles conversations originating from the dealership website. Meta Messenger separately connects Facebook Page Messenger conversations into CARF.
Pricing
AI Messenger Chatbot is currently in pilot. Request to have your dealership added to the access list.
For approved pilot dealerships, AI Messenger Chatbot is included with Ina Level 3 at no additional chatbot charge.
Ina Level 3 combines CARF's automated marketing and sales capabilities into one package rather than requiring the dealership to subscribe to separate AI tools individually.
See AI-powered customer conversations inside CARF
See how Ina Level 3 can turn website conversations into leads and connect them with your dealership's inventory and sales workflow.