Google Business Profile
Connect Google Business to give CARF Dealer Intelligence real-time insight into your dealership’s public presence, reviews, customer sentiment, business information, and local search performance.
Ask us about pricing
CDI module
Marketing. Turn the data you already have into more opportunities.
CDI connects your inventory, customers, leads, website activity, and sales records to the marketing tools your dealership uses.
Build audiences, send campaigns, measure advertising results, and prepare social content without constantly exporting spreadsheets or rebuilding the same customer and vehicle information in separate systems.
Why it matters
Use the data you already have
Build marketing activity from the customers, leads, vehicles, and dealership records already inside CDI instead of constantly exporting and rebuilding lists.
Know what your advertising produces
Connect marketing activity back to real customer actions so your dealership can better understand which campaigns are generating leads and sales activity.
Market inventory faster
Use the same vehicle information, photos, descriptions, pricing, and promotions already managed in Inventory when preparing marketing and social content.
Connections
Marketing connections
Connect CDI with the marketing platforms your dealership uses and keep customer, inventory, and campaign activity working from the same data.
Ina - Marketing Manager
Included free: Ina prepares and optimizes the dealership's own videos for its YouTube channel. Paid levels add scheduling, posting and the rest of the connected marketing channels.
Free feature
Connect your dealership's LinkedIn page to CARF so Ina can publish your updates and marketing posts there alongside your other channels.
Ask us about pricingIn pilot — not yet open to request
Mailchimp
Keep your Mailchimp audience in step with CDI. Your CDI clients sync to your own Mailchimp account, so a service reminder, a sale or a new-arrival email reaches the right people without anyone exporting a spreadsheet. You write and send from Mailchimp as you do now; CDI keeps the list current.
No CDI connection fee
Meta Advertising Manager
Connect the dealership's Meta advertising account and read the campaigns in the authorized Ad Account.
Ask us about pricingIn pilot — not yet open to request
Meta Conversions API
Tells Meta which of your ads actually produced an enquiry, from our side rather than the browser's. Your ad spend gets measured against real leads, so Meta optimises towards buyers instead of clicks.
No CDI connection feeSet up with CDI for your dealership
Meta Social Publishing
Post to the dealer Facebook Page and Instagram account, and answer the comments on those posts.
Ask us about pricingComing soon
Moe - Video Production
Moe produces finished, social-ready AI walk-around videos for Ina: script, presenter voice, composition. Sold as a monthly package of completed videos.
From $49 CAD / month
AI agents
Meet Ina, Scott and Moe
Three AI agents that turn the inventory already in CDI into social posts, and put them out for you.
Ina
Ina writes and publishes your social posts — Facebook, Instagram, YouTube and your Google Business Profile — from the inventory, photos, videos and OEM promotions already in CDI.
Level 1 is included. At Level 2 Ina manages the content workflow; at Level 3 she decides what to market and runs the calendar. On Automatic she approves and schedules her own posts.
Ina reads the engagement on everything she posts. The hours that earn the most become the hours she posts at, the kinds of post that work take a bigger share of the week, and the hashtags that have actually earned something go on the next post. She changes one thing at a time, and only once the numbers are past guesswork.
Scott
Scott puts the first comment on every post Ina publishes and answers the comments other people leave.
When somebody asks a real question he points them at the unit, your contact form, or a credit application on your CDI website.
Moe
Moe creates walk-around videos of your units for your listings and for Ina's social posts.
Each package includes a monthly number of completed videos, with a per-video rate above the allowance.
Connected customer journey
One customer record. Better marketing.
Marketing works better when the customer journey does not live in separate systems.
CDI can connect marketing activity back to the same customer, lead, vehicle, and deal records used throughout CDI.
- Website / Lead
- Customer Record
- Marketing
- Email / Advertising / Social
- Customer Response
- Sales & Deals
Inventory-powered marketing
Your inventory is already your content
Vehicle information already stored in CDI can support marketing without requiring your team to rebuild the same content repeatedly.
Use inventory information such as
- Year, make, model, and specifications.
- Pricing.
- Vehicle descriptions.
- Photos.
- Promotions.
- Video links.
- Availability and inventory status.
Connects with
Marketing uses the same customer, inventory, website, and deal information already available throughout CDI.
Modules
- Inventory
- Sales & Deals
- Dealer Website
- Customers / Leads
Activation
Connect the tools you already use
Marketing connections can be enabled from Dealer Connections inside CDI.
Mailchimp and Meta Conversions API have no additional CDI connection fee.
Meta Publishing, YouTube and Google Business Profile are available now. Each is added from Dealer Connections inside CDI.
Ina and Moe are added from Dealer Connections inside CDI. Current Ina levels and Moe video packages are on the pricing page.
Put the data already in CDI to work
Connect your email, attribution and social accounts, and let Ina post from the inventory you already keep.