CDI module
Marketing. Reach the buyer with the data you already hold.
Email, conversion tracking and social publishing that run off the customer and inventory records already in CARF.
Why it matters
No export, no re-upload
Campaign audiences are built from the customer records in CARF instead of a spreadsheet someone exported last month.
Measure what the ad did
Conversion tracking reports the events that happened in CARF back to the ad platform.
Publish from the record
Posts about a unit are prepared from the same stock record the listings use.
Connections
What is in this module
3 CARF connections belong to Marketing.
MailChimp
Connect your Mailchimp audience
Meta Conversions API
Server-side conversion events sent to the dealer Meta dataset for ad attribution.
Meta Publishing
Post to the dealer Facebook Page and Instagram account, and answer the comments on those posts.
Connects with
Activation
How you get it
Marketing connections are requested from Dealer Connections inside CARF or arranged with CARF for your dealership, and one master API Access and Data Sharing agreement covers every connection you turn on.
See Marketing on your own dealership
A demo runs on your stock, your channels and your paperwork.