CDI module
CARF connects your inventory, customers, leads, website activity, and sales records to the marketing tools your dealership uses.
Build audiences, send campaigns, measure advertising results, and prepare social content without constantly exporting spreadsheets or rebuilding the same customer and vehicle information in separate systems.
Build marketing activity from the customers, leads, vehicles, and dealership records already inside CARF instead of constantly exporting and rebuilding lists.
Connect marketing activity back to real customer actions so your dealership can better understand which campaigns are generating leads and sales activity.
Use the same vehicle information, photos, descriptions, pricing, and promotions already managed in Inventory when preparing marketing and social content.
Connections
Connect CARF with the marketing platforms your dealership uses and keep customer, inventory, and campaign activity working from the same data.
Connect your dealership’s Mailchimp account to CARF and use the customer and lead information already in CDI to support your email marketing.
Reduce manual list building and keep campaign audiences closer to the customer records your dealership already manages.
Send supported conversion events from CARF to Meta so your dealership can better connect advertising activity with real customer actions.
Help Meta understand when advertising contributes to leads and other supported conversion events without relying only on browser-based tracking.
Prepare dealership and inventory content in CARF for publishing to connected Facebook and Instagram accounts.
Meta Publishing will bring social content preparation closer to your inventory, promotions, and marketing workflow without requiring your team to rebuild every post manually.
AI agents
Two AI agents that turn the inventory already in CARF into social content.
Ina prepares social posts for Facebook, Instagram and YouTube from your inventory, photos, videos and current OEM promotions, and publishes them to your connected pages.
Level 1 is included. At Level 2 Ina manages the content workflow; at Level 3 she decides what to market and runs the calendar.
Moe creates walk-around videos of your units for your listings and for Ina's social posts.
Each package includes a monthly number of completed videos, with a per-video rate above the allowance.
Connected customer journey
Marketing works better when the customer journey does not live in separate systems.
CARF can connect marketing activity back to the same customer, lead, vehicle, and deal records used throughout CDI.
Inventory-powered marketing
Vehicle information already stored in CARF can support marketing without requiring your team to rebuild the same content repeatedly.
Use inventory information such as
Marketing uses the same customer, inventory, website, and deal information already available throughout CDI.
Modules
Activation
Marketing connections can be enabled from Dealer Connections inside CARF.
Mailchimp and Meta Conversions API have no additional CARF connection fee.
Meta Publishing is currently in development and will become available when the dealer connection is released.
Ina and Moe are added from Dealer Connections inside CARF. Current Ina levels and Moe video packages are on the pricing page.
Connect email and attribution tools today, with social publishing coming soon.