Marketing connection
Meta Publishing
Prepare dealership and vehicle content in CARF for publishing to your connected Facebook Page and Instagram account.
Meta Publishing is being built to let your team create social content from the customer, inventory, photos, promotions, and vehicle information already inside CARF — reducing the need to rebuild posts manually in separate social tools.
At a glance
- Module
- Marketing
- Type
- Social Publishing
- Status
- COMING SOON
- Availability
- Pending Meta publishing permissions
Pending Meta approval for publishing permissions.
What Meta Publishing will do
Meta Publishing will connect CARF's marketing and inventory workflows directly with supported Facebook and Instagram publishing.
Instead of recreating social posts manually, your team will be able to prepare content using information and media already stored inside CARF.
Planned capabilities include:
- Prepare posts for the dealership's connected Facebook Page.
- Prepare posts for the dealership's connected Instagram account.
- Build vehicle-focused content from CARF Inventory.
- Reuse existing vehicle photos and marketing assets.
- Pull vehicle information directly from the stock record.
- Use pricing, promotions, descriptions, and other supported inventory information when preparing content.
- Keep social publishing closer to the dealership's existing marketing workflow.
- Support customer engagement around published content where approved and enabled.
From inventory to social content
Your dealership already has the information needed to create better social content.
CARF can use the same vehicle record your team maintains for listings, your website, videos, promotions, and Sales & Deals as the starting point for social publishing.
- CARF Inventory
- Photos + Vehicle Details
- Pricing + Promotions
- Marketing Content
- Facebook / Instagram
- Customer Engagement
The goal is to reduce repetitive content creation while keeping social marketing aligned with the vehicles your dealership is actually selling.
Why dealers will use it
Social publishing should not require rebuilding the same vehicle information your dealership already manages somewhere else.
- Prepare social content from existing CARF inventory.
- Reduce repetitive copying of vehicle information.
- Reuse photos, descriptions, pricing, and promotions already attached to the vehicle.
- Keep dealership social content aligned with current inventory.
- Make it easier to promote newly added or featured vehicles.
- Bring Facebook and Instagram publishing closer to the rest of the marketing workflow.
- Reduce the number of separate tools staff need to manage.
Coming soon
Meta Publishing is currently awaiting Meta approval for the permissions required to publish through connected dealership Facebook and Instagram accounts.
Once those permissions are approved and the Dealer Connection is released, eligible dealerships will be able to activate Meta Publishing from Dealer Connections inside CARF.
No dealer action is required yet.
Built for the CARF marketing workflow
Meta Publishing will work alongside the same inventory, customer, website, advertising, and Sales & Deals information already connected throughout CDI.
That means social content can start from real dealership records instead of becoming another disconnected marketing process.
Availability
Meta Publishing is pending Meta approval for the publishing permissions required for dealer activation.
See where CARF Marketing is going next
Meta Publishing will bring inventory-powered Facebook and Instagram content into the same connected marketing workflow already used across CARF.