Marketing connection
Meta Conversions API
Connect CARF with Meta and send supported customer and sales conversion events back to your dealership’s Meta advertising account.
This helps Meta better understand which advertising activity is generating real dealership actions such as leads and other supported conversions — giving your team better attribution and better data for campaign optimization.
At a glance
- Module
- Marketing
- Type
- Advertising Attribution
- Pricing
- FREE CONNECTION
What Meta Conversions API does
Connect your Meta advertising activity with supported customer actions happening inside CARF.
Instead of relying only on browser-based tracking, CARF can send supported conversion events directly to Meta using dealership activity already recorded in CDI.
This gives Meta additional information to help attribute advertising results and understand which campaigns are contributing to meaningful customer actions.
Why dealers use it
Advertising is more useful when you can connect ad activity to what customers actually do.
Meta Conversions API helps close the gap between a customer seeing an advertisement and taking a meaningful action with your dealership.
- Send supported conversion events from CARF to Meta.
- Improve visibility into which advertising campaigns are generating dealership activity.
- Reduce reliance on browser-only tracking.
- Connect advertising attribution with real customer and lead activity already recorded in CARF.
- Give Meta stronger data for supported campaign measurement and optimization.
- Keep marketing measurement closer to your Sales & Deals workflow.
- Use the connection at no additional CARF charge.
See what happens after the click
A click is only the beginning.
CARF helps connect supported actions further down the customer journey back to Meta so your dealership can better understand what its advertising is producing.
- Meta Ad
- Website Visitor
- Lead / Customer Action
- CARF
- Supported Conversion Event
- Meta Attribution
The goal is to give your dealership a clearer picture of which advertising contributes to meaningful customer activity — not just impressions and clicks.
Connect Meta Conversions API
Activate Meta Conversions API from Dealer Connections inside CARF and connect the dealership’s supported Meta advertising account.
Once enabled, CARF can send supported conversion events to Meta from eligible dealership activity.
There is no additional CARF fee for the connection.
Connected to your marketing results
Meta Conversions API works with the same customer, lead, website, and sales activity already connected across CARF.
That means marketing measurement can stay closer to the customer journey instead of living in a completely separate advertising system.
Pricing
CARF does not charge an additional fee to connect Meta Conversions API.
Your dealership’s Meta advertising spend and any Meta-side advertising costs remain separate.
See advertising attribution connected to CARF
See how supported dealership actions can be sent back to Meta to give your team a clearer view of advertising performance.