CarGurus

Extend your inventory reach automatically.

CARF prepares and sends your eligible vehicle inventory to CarGurus through a managed inventory feed. Updates made in CARF can flow through to your CarGurus listings, reducing duplicate entry and helping your online inventory stay aligned with the vehicles you actually have for sale.

Reach more shoppers without creating more work.

• Automatically distribute eligible inventory to CarGurus.
• Keep pricing, photos, descriptions, and vehicle details connected to your CARF inventory records.
• Update inventory in one place instead of re-entering changes into multiple systems.
• Push price changes and promotions through the same inventory workflow.
• Reduce mismatched or outdated listing information.
• Keep sold and inventory-status changes connected to your central stock list.

Connect CarGurus from Dealer Connections inside CARF.

Request the connection and provide any CarGurus account or feed information required for setup. Once enabled, CARF can begin preparing and distributing eligible inventory to CarGurus automatically.

Your dealership’s master API Access and Data Sharing Agreement covers the CARF connections you choose to activate.

Manage the vehicle once. Use it everywhere.

The same CARF inventory record can power your CarGurus feed, dealership website, photos, promotions, deals, bills of sale, work orders, and other connected inventory tools.

That gives your dealership one central source of vehicle information instead of maintaining separate versions of the same inventory across different platforms.

• View Inventory Connections
• Explore CARF Inventory