Prepare content faster
CARF can help your dealership prepare website headlines, vehicle content, FAQs, financing information, and calls to action using dealership information already stored in CDI.
CDI Website Platform
Website Builder
Build a complete dealership website from the data already inside CARF.
Choose from five professionally designed website layouts and let CARF use your dealership information, inventory, photos, financing options, promotions, contact information, and connected workflows to create a website that stays tied to CDI.
CARF handles the website infrastructure while your dealership controls the brand, content, inventory, and customer experience.
- AI Website Builder
- 5 Website Designs
- Hosting Included
Connected from the start
What Website Builder does
CARF turns the dealership information you already maintain into a connected customer-facing website.
Instead of building a separate website database, the Website Builder works from the same CARF records used by your dealership for inventory, vehicle merchandising, leads, financing, marketing, and Sales & Deals.
The result is a website that can stay connected to the dealership as inventory and customer workflows change.
Five existing layouts
Choose from five dealership website designs
CARF includes five existing website layouts built for different dealership styles and customer experiences.
Each design uses the same CARF data underneath, so changing the website layout does not require rebuilding your inventory or dealership information.
Design 1 of 5
Performance
Bold inventory-first presentation for performance, powersports, and mixed-inventory dealerships.
Available in CARF’s current five-design showcase.
- Homepage hero
- Inventory search
- Vehicle listings
- Vehicle details
- Financing
- Trade-in
- Lead capture
- Dealer branding
- Service & Parts
1 of 5
One connected platform
Different design. Same connected dealership.
All five website designs work from the same CARF dealership records. Your inventory, photos, descriptions, pricing, promotions, financing links, dealership information, and supported customer workflows stay connected regardless of which design you choose. Switching the presentation should not mean rebuilding the dealership behind it.
Why dealers use it
A customer-facing part of CDI
Your website becomes another connected part of CDI instead of a separate system your team has to keep updated.
- Choose from five dealership-focused website layouts.
- Keep website inventory connected to CARF Inventory.
- Use existing vehicle photos, descriptions, pricing, and promotions.
- Send financing applications back into CARF.
- Capture dealership leads and customer enquiries.
- Support trade-in opportunities.
- Connect marketing and attribution workflows.
- Keep website content connected to dealership data.
- Reduce duplicate entry between the website and dealership systems.
- Use AI assistance to help prepare dealership and website content.
- Keep published content under dealership control.
- Include managed hosting and SSL.
- Support domain and DNS configuration where applicable.
- Keep the website connected as CARF adds new dealership capabilities.
AI-assisted website content
Use your dealership data to prepare a better website
Help customers find you
CARF structures dealership and vehicle information so search engines and supported AI discovery experiences can better understand your inventory and business.
Keep your dealership in control
Your dealership controls the business information, policies, services, inventory focus, and customer information CARF uses across supported website and AI experiences.
What you get
Everything needed for a connected dealership website
Design
- Five website layouts.
- Desktop and mobile responsive design.
- Dealer branding.
- Custom dealership content.
- Flexible homepage presentation.
Inventory
- Live CARF inventory.
- Vehicle detail pages.
- Photos.
- Pricing.
- Promotions.
- Vehicle descriptions.
- Video support where enabled.
Customers
- Lead capture.
- Contact requests.
- Financing applications.
- Trade-in opportunities.
- Customer calls to action.
Marketing
- SEO-friendly dealership and inventory structure.
- Meta attribution where enabled.
- Mailchimp connection where enabled.
- Social publishing support as CARF releases supported capabilities.
Infrastructure
- Managed hosting.
- SSL.
- Domain/DNS support where applicable.
- CARF data connection.
- Ongoing connected inventory updates.
Launch
Launch your CARF website
Choose the website layout that best fits your dealership and CARF can build the site around the dealership information and inventory already stored in CDI.
Configure your branding, content, domain, and supported website features while CARF handles the connected website infrastructure.
The customer-facing layer
Connected to the rest of CDI
The Dealer Website works with the same CARF data used throughout your dealership.
The website becomes the customer-facing layer of the same connected dealership system.
- Customer leads
- Vehicle videos
- Promotions
- Trade-ins
Live pricing
Website Pricing
Website pricing is automatically kept in sync with CARF’s active pricing schedule.
Current website pricing temporarily unavailable.
Contact CARF- 01Your dealership is already in CARF
- 02Choose 1 of 5 website designs
- 03CARF builds the website
- 04Inventory, photos, and pricing stay connected
- 05Leads, financing, and trade-ins return to CARF
- 06Marketing, sales, and service connect
- 07CARF hosts the experience
See your dealership across all five website designs
Preview how the same inventory, branding, financing, lead capture, and dealership information can look across CARF’s five connected website layouts.